The idea is super simple – don’t hit snooze, rock up and introduce yourself to someone new, jump in that water and feel alive. For those who have time, stay locally after for coffee with fellow plungers.

A wonderful outfit consists of more than clothing. So why should a clothing brand stop there?

Recorded a week after Farley Avenue's launch, during corona lockdown, Jess from Co Work Me interviews Monique.

SHOT IN MELBOURNE, AUSTRALIA

PHOTOGRAPHER | Nat Perkov
MODELS | Ella Parsons & Matthew Carmody

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SHOT IN BERLIN, GERMANY

PHOTOGRAPHER | Julien Barbes
MODEL | Genevieve Kelly
PHOTO ASSISTANT | Andrew Lewinsky

Read the story behind the collection