PHOTOGRAPHER | Nat Perkov
MODELS | Ella Parsons & Matthew Carmody
Read the story behind the collection
]]>BEHIND THE PHOTOSHOOT.
ESSENTIALS COLLECTION: SHOT IN MELBOURNE, AUSTRALIA
Farley Avenue's 2nd collection, Essentials, launched in December 2020. With our lifestyles changing due to Covid-19's impact, this collection consists of the new essentials: Hoodies, Track pants, Denim, Tees and a Puffer.
Why so wintery? This collection was due for launch over lockdown in August however #coviddelays. But when you're wanting to stay out late on the beach or a rainy day sets in, you'll be reaching for these staples in your wardrobe all year round.
PHOTOGRAPHER | Nat Perkov
MODELS | Ella Parsons & Matthew Carmody
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SHOT IN BERLIN, GERMANY
PHOTOGRAPHER | Julien Barbes
MODEL | Genevieve Kelly
PHOTO ASSISTANT | Andrew Lewinsky
Read the story behind the collection
]]>BEHIND THE PHOTOSHOOT.
BABE RUTH COLLECTION: SHOT IN BERLIN, GERMANY
This launch collection is named after my grandmama, Ruth Daiga. She was from Latvia and after the second world war lived in Germany, giving birth to my father there as a single mother. Two words describe her: strength and perseverance.
Additionally, the collections’ red, white and blue colour selection references the fighting spirit of the American baseball player, Babe Ruth, who is famously known for saying, ‘Never let the fear of striking out get in your way’ and ‘You just can't beat the person who never gives up.’
PHOTOGRAPHER | Julien Barbes
MODEL | Genevieve Kelly
PHOTO ASSISTANT | Andrew Lewinsky
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